How Blogs Can Help Improve Inbound Links
By: Thomas Janik, President and CEO, DigitalQueer.com
There have been plenty of articles written regarding how blogging is an effective marketing and SEO strategy and while many articles touch upon the finer points of developing blogs for profit, few address how they can assist improving inbound links. In the following article, I’ll take a stab at giving some valuable information to my fellow SEM and SEO professionals working hard to maximize their gains in traffic and indexing.
Why Blogs?
It really shouldn’t be any surprise just how effective blogging can be to one’s business. Blogging gives not only the business, but the public a place to convene and have a conversation. While it is usually up to the business to get the conversation started, bloggers generally don’t need that much persuasion to get involved and voice their opinions, as well as offer their own agendas. For the most part blogs are a great way to have your hand on the pulse of what many of your customers think while keeping the discussion at a distance as not to interfere with your major web address and its products, services and message.
While many businesses develop blogs to create a great way to communicate with their customers, in short time many SEM & SEO professional found out just how well they also can impact inbound links, traffic and ranking. Following are some of the ways that you can use blogs to positively grow inbound links, traffic and buzz.
The Typical Blog Set Up
There is actually no typical blog set up, just like the standard website; there are many ways to go about setting up your blog. Several options available for developing a blog are to host your own blog using WordPress (http://www.wordpress.org) on your own website or you can have others host it for you such as Typepad (http://www.typepad.com) & Blogger (http://www.blogger.com). Just keep in mind that similar to a normal domain, a blog should be optimized correctly. Some of the ways to optimize your blog for readers, as well as the search engines are:
Jazz Up Your Blog Template
Try to avoid the generic template, make sure you change up the color scheme, add an original title and make additional changes to remove any feeling that the blog was created using a cookie cutter.
Fresh & Updated Blog Content
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